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In this article, we'll show you how to optimize Google campaigns for e-commerce push dates.

First look at the Black Friday data, blue bars for total sales, red lines for growth rate, we can see that Black Friday in many areas are a big boost!  

Cyber Monday, on the other hand, also has a good sales record, averaging 44% of Black Friday sales.

Let's take a look at the data on Google about Black Friday.

. 21 million searches on Google related to Black Friday;

. 70% of searches occur within 20 days of Black Friday, the moment the customer decides which product to buy;

. 60% of searches are conducted via smartphones;

. Search engine marketing (SEM) budgets typically increase by 53%.

This data may explain why Google is becoming more and more important to Black Friday marketing.

When running Google ads, there are several things we can focus on:

1, the preparation stage

(1) Handle the Upper Funnel campaigns, which are used to direct traffic to your store

(2) Prepare all types of activities (search, show, shop, market) for maximum communication

(3) Create ads and banner ads related to Black Friday

2, the launch phase

(1) Upload ads and banners to your Google campaign

(2) To maintain precise positioning by adjusting the CPC

(3) Save new audiences generated through these campaigns

There are other things you can do as an advertiser.

. Search campaigns and dynamic search ads:Create generic campaigns and keep them during the "preparation" and "run" processes;

. Display ads:Production of new banners and maintenance throughout the "launch" phase shortly before Black Friday begins;

. YouTube Ads:You can activate your campaign Header Ad the day before Black Friday and keep it until the end of the day. Such advertising has a significant impact in privileged positions.

Finally, it is recommended to use Bumper Ads, a video ad that lasts up to 6 seconds and transmits messages quickly and concisely.

3, can be optimized matters

In addition, to optimize your Google campaigns, it's important to consider some important information:

Design personalized ad text and banners for Black Friday: Add Black Friday to your ads to get more traffic.

. Each ad group contains more than 3 ads:Use 3 ETA (Extended Text Ads) to increase conversion rates by 15%.

. Add at least 4 extensions per campaign:That way, Google ads can better personalize your ads and increase click-through rates.

. Add the best remarketing list to your campaign:Add a list of All Visitors, Page Product Visitors, and Abandon Carts.

. Increase your bid budget:Increasing cost-per-click (DT) during this time helps make your ads more competitive.

. Create Google Shopping and Dynamic Remarketing Campaigns:To do this, we must check to see if we have uploaded the product to Google Merchant.

. Set up automatic CPC in all ad groups:If Google thinks a conversion is highly likely, Google automatically adjusts its bid

. Set ad rotations to Optimize:With this option, your campaign will automatically show ads with better conversion rates and relevance

. Adjust the increased budget for tenders:Consider increasing your marketing budget for this period.

. Add a dynamic search campaign:Google automatically generates the title of the ad.

I believe that these Google ads optimized for black five, can increase sales, for the peak season to add another firewood!

For Black Friday, rush!